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【書誌事項】

 野波寛、杉浦淳吉、大沼進、山川肇、広瀬幸雄,「資源リサイクル行動の意志決定における多様なメディアの役割−パス解析モデルを用いた検討」,心理学研究 第68巻第4号,1997,pp.264-271

【Abstract】

This study researched the effects of cognitive variables on recycling behavior, as well as effects of various media of influence on the cognition and behavior.   According to Hirose (1994), the decision making process for recycling consists of two steps. The first leads to goal intention of an ecological lifestyle. The second is related to behavior intention of recycling in line with the goal intention. Mass media, such as newspaper and TV, are thought to influence beliefs about environmental problems, including three determinants of goal intention: perception of seriousness, responsibility, and effectiveness. Personal media, such as personal contacts with pro-environmental activists, are thought to influence evaluation of behavior, including three determinants of behavior intention: evaluation of feasibility, cost and benefits, and social norms. Local media, such as municipal announcement and circular, are hypothesized to have a mixed effect of the two. Path analysis indicated that goal intention affected recycling behavior through behavior intention. Effects of the three media of influence on the cognitive variables were also consistent with the hypothesis.

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